Lack of enjoyment is regularly bemoaned by inter-county players but Offaly football boss John Maughan has pledged to "reinvigorate" his Faithful charges.
The Mayo native is keen to "get the best out of" the talent at his disposal in Offaly but admits the GAA landscape is scarcely recognisable for players compared to when he started out in management.
"All I want to do is reinvigorate them. I want lads playing with confidence and enjoying it ultimately. Sport is about enjoyment and fun," Maughan told the 'Midland Tribune'.
"It is important players are treated with respect. The whole thing has moved on so much since I first got involved 30 years ago.
"The GAA now recognise that players are walking billboards for advertising games but it is a hobby that has to be enjoyed. I hope they enjoy it and get the best out of it."
Offaly open their Division 3 league campaign at home to Westmeath on Sunday - former Offaly footballer Paschal Kellaghan is coach with Jack Cooney's Lake men - but Maughan is without many regulars for the season.
Niall McNamee and Brian Darby were approached to come out of retirement but declined while the likes of former captain Sean Pender and Michael Brazil also opted out, to Maughan's surprise.
"Some players have very valid reasons, others had reasons I am not familiar with. Quite a number of guys didn't take up the offer when asked in. Some are travelling, others have lost motivation, others are not interested. It is what it is," he said.